Rosemary Egbo

Conversation
Why will I click on your pricing page, and be made to sign up before accessing it? I watched a cute Sip & Paint ad on Instagram. I loved what I saw on their service page, and tried checking their pricing page, but couldn't. Here are a few loopholes that limit marketing:
@rosemaryegbo
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Mar 6
1. Depending solely on marketing As you can see, their ad was great. Service page resonated, but they failed in hitting the nail on the head with their pricing page. Brands put so much into m...

Conversation
Your content marketing foundation for 2023 sets the tone for content marketing success for the year. To get the very best out of your content marketing efforts, there are steps you must take to succeed. I've put together these four steps:
@rosemaryegbo
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Jan 3
1. Visit the previous year's content To get the best out of 2023, you have to revisit 2022. Go back to 2022 content to see what's worth updating, repurposing, refreshing, or trashing. It simply means running a content audit...

Conversation
If freelancing doesn't make you a better money manager, then I don't know what would. I've learned many money lessons as a freelancer, but I'll be sharing 6 of them.
@rosemaryegbo
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May 28, 2022
1. Needs first, wants later The best way to go about an unpredictable income is to have a clear scale of preference. On your scale of preference, your needs should always come before your wants. It's a basic money principle, but many freelancers go against this principle by
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May 28, 2022...

Conversation
If I'm to head a content team, the first thing I'll do is research how the company's values relates to the content they're putting out. Sounds cliché, but you'd be surprised to find out that keyword research has taken the place of company's values. They center their content
@rosemaryegbo
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Nov 21, 2022
around whatever keyword is working for their competitors. I'll sit down with the executives, marketing, sales, and customer success heads to understand where and how I come in. I'l...

Conversation

Content collaboration is goldmine that hasn't been discovered by many businesses. It creates brand awareness, promotes your products/services, increase sales, and helps you tap into new demographics. Here's how your business can effectively use content collaborations:

@rosemaryegbo

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Oct 19, 2022

1. Have a defined goal for the collaboration If you're inviting influencers, thought leaders, community hosts, or SMEs to speak on your Twitter Space or LinkedIn Live, you should have a ...

Building my personal brand online is the best career decision I've made in recent years. I see people make a lot of mistakes when building an online personal brand. Here are 8 common mistakes people make when building an online personal brand:
@rosemaryegbo
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Sep 24, 2022
1. Setting unrealistic goals The success and failure of your online personal brand start with the goals you set. If you start out being highly expectant and hope to hit a high mark within the next three months, you're in for...

Conversation
I get a lot of DMs from freelancers asking me how to generate leads on Twitter. I tell them to edit their bio, create useful content to attract the leads they want, and remain consistent. The truth? Many of them don't want to do any of the above but want to get results. How?

Conversation
There has been a lot of opinions on how to repurpose content, but not so many people know how to identify content to repurpose. I've put together a thread on how to identify content you can repurpose.
@rosemaryegbo
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Aug 25, 2022
1. Content audit Content audit helps you identify content to repurpose. You're to audit your content from time to time to see content to repurpose on different distribution channels. If a content piece is performing well on a platform, there's a higher c...

I've worked with brands that got frustrated with content marketing. They threw in the towel because they didn't fully understand content marketing. That's why I've created this thread to highlight 7 reasons why brands are frustrated with content marketing.
@rosemaryegbo
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Aug 14, 2022
1. Unclear content marketing goals The first crucial step to getting content marketing right is to have a clear, realistic goal. Your content marketing goal is the foundation for any content marketing campaign. ...

Conversation
If freelancing doesn't make you a better money manager, then I don't know what would. I've learned many money lessons as a freelancer, but I'll be sharing 6 of them.
@rosemaryegbo
·
May 28, 2022
1. Needs first, wants later The best way to go about an unpredictable income is to have a clear scale of preference. On your scale of preference, your needs should always come before your wants. It's a basic money principle, but many freelancers go against this principle by
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May 28, 2022...

The game changed for me when I decided to give personal branding a shot. I went from being an underpaid freelance writer to a well-paid, recognized content marketer. If you'd like to improve your personal brand online, here's how:

@rosemaryegbo

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Jun 25, 2022

1. Choose a preferred platform The first step in choosing a preferred platform is knowing where you can find your audience. By your audience, I mean the people you want to earn from, learn from, and teach. It could be LinkedIn, YouTube, ...

1. Everybody isn't meant for you You'll get overwhelmed when you don't streamline your community. I don't mean having a gated community. I'm talking about finding people who appreciate what you're bringing to the table. I've learned that not everybody in my niche is

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Jun 4, 2022

for me, and that's fine. I focus on those who genuinely want to be a part of my community as much as I want to be a part of theirs.

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Jun 4, 2022

2. Understand how to nurture your community If you focus on bringing p...

A Twitter thread on money lessons learned as a freelancer.